The Major Mistake Most Home Sellers Make When Listing Their Home

At LuxHomesMN.com, we specialize in strategic real estate marketing designed to get results — whether you're selling a luxury estate, a stunning lakefront property, or preparing for a downsizing move. Every listing receives a tailored approach, including expert staging, professional photography and high-impact online exposure to ensure your home is seen by qualified buyers.

But even with the best marketing strategy, there's one critical mistake many sellers make that can jeopardize the entire process: ignoring their home's value proposition.

What is Your Home's Value Proposition?

When working with buyers, I always explain that three core factors determine a home's value:

✔ Price
✔ Location
✔ Condition

The reality? Buyers typically get to pick two out of three. Here’s how that plays out:

• A home in a prime location and in excellent condition will command a premium price.

• A home in a desirable location with a competitive price might require some cosmetic updates.

• Even during tough market cycles, homes priced aggressively — regardless of condition — often sell fastest.

If a buyer finds all three — price, location, and condition — they’ll move quickly, and likely face competition from other buyers.

How Sellers Can Leverage Their Home's Strengths

As your listing agent, my job is to determine which two — or even all three — factors we can showcase to your advantage. For example:

Scenario 1:
Your home is in impeccable condition but backs to a busy road. We can promote the condition and strategically price the home to overcome the location challenge.

Scenario 2:
You have a fantastic location and want to maximize your sale price. In this case, we focus on ensuring your home’s condition impresses buyers — addressing deferred maintenance, updating finishes, and staging to highlight the lifestyle your property offers.

Why Condition Matters More Than Ever

Especially in today's market, most buyers expect a move-in ready home. Updated kitchens, quality finishes, modern fixtures, and well-maintained spaces all contribute to achieving top dollar. Even luxury buyers want convenience — few are looking for large renovation projects when purchasing a high-end home or lakeshore retreat.

By combining a fair market price, desirable condition, and a custom marketing strategy, we position your home to attract serious buyers — often leading to multiple offers and strong final sale prices.

Ready to Sell? Let’s Create Your Success Strategy

Your home’s value proposition is unique — and so is my approach to selling it. Whether you're listing a luxury estate, a lake property, or preparing for a downsizing move, I’ll help you maximize your sale with smart pricing, expert staging, and targeted marketing.

Selling in the Twin Cities or Greater Minnesota? Call Myra Jensen with BRIX Real Estate at 763-227-0618 and let’s design the perfect plan to sell your home.

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